Soft and Beautiful's formula is a unique blend of olive, safflower and shea butter oils combined to deliver 6 times more protection against breakage and dryness. You'll notice the difference from the first use for soft and beautiful hair everyday. It provides maximum benefits that hydrate and nourish hair and strengthens hair as it straightens. Olive Oil adds sheen and softens hair; Shea Butter provides moisture and protects against damage and dryness; and Safflower smoothes, nourishes and helps damaged hair.
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