We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings—more toasty than roasty—it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's light and lively with a soft sweetness.Nestlé uses Starbucks trademarks under license Starbucks Breakfast Blend, Ground Coffee, Medium Roast, 18 oz * PREMIUM GROUND COFFEE—Starbucks delivers exceptional coffee cup after cup with this 18-ounce bag of Breakfast Blend medium roast ground coffee * STARBUCKS BREAKFAST BLEND COFFEE—Notes of brown sugar and sweet orange mingle in our lightest medium roast coffee * FRESH TASTE—Starbucks adheres to the highest quality standards—shipping you the same carefully roasted 100% arabica coffee beans we brew in our cafés * MAKE IT YOUR OWN—An everyday cup no matter how you brew it, Starbucks coffee is carefully ground to be ideal for a variety of brewing methods, including drip brewer, coffee press, pour-over and moka pot * ETHICALLY SOURCED—Starbucks is committed to 100% ethical coffee sourcing in partnership with Conservation International