💄 Elevate your makeup game with the ultimate grip! Toxin-free ingredients you can trust. Keep your makeup flawless all day! Infused with Hyaluronic Acid for a plump look. Just pat and go for a seamless finish. Perfect for all skin types and tones. Smoothing finish Vegan & cruelty-free Hydrating formula The e.l.f. Power Grip Primer is a gel-based, hydrating face primer designed to smooth skin and enhance makeup longevity. Suitable for all skin types, it features a non-comedogenic formula enriched with Hyaluronic Acid, ensuring a plump and moisturized complexion. This cruelty-free and vegan product is your go-to for a flawless makeup application.