NATURAL, VIVID AND PASTEL COLORS Say goodbye to dull, lifeless color that fades after a few washes. All clear shampoos and conditioner remove color which is why we created VIRAL & GEM LITES, our amazing color-rich enhancer shampoos and conditioners, you can extend and infuse colored vibrancy into your hair, enhancing the color while hydrating and smoothing to finally stop hair color fade.