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🦷 Naturally sweet, safe smiles—because your baby deserves the best start!
Jack N' Jill Natural Toothpaste is a fluoride-free, COSMOS Natural certified training toothpaste designed for babies 6 months and older. Featuring 40% xylitol and gentle calendula, it effectively cleans and polishes teeth while being safe if swallowed. With kid-friendly strawberry and blueberry flavors, BPA-free packaging, and a convenient 3-pack, it transforms daily brushing into a safe, enjoyable habit for your little one.

























A**S
Safe & Tasty Toddler Toothpaste – Best Price and Kid Approved!
Jack N' Jill Natural Toddler Toothpaste is the perfect choice for my little one starting oral care. I love that it’s fluoride-free and made with 40% xylitol for extra cavity protection—it's safe and gentle for toddlers ages 1-3. The natural ingredients and mild flavor mean my child actually enjoys brushing now! The price was the best I found for such a high-quality training toothpaste, and the cute packaging makes it easy for kids to get excited about brushing. I’m very likely to buy this again as my go-to toothpaste for toddlers. Highly recommend for parents looking for a safe, effective, and affordable option. 5 stars!
I**A
My Son Loves It
We ordered this toothpaste for the second time and we’re very happy with it. This was my son’s very first toothpaste, so I wanted something gentle and safe — and this one turned out to be a great choice. It cleans well and leaves his teeth feeling fresh without being harsh. I really like that it’s fluoride-free and made with natural ingredients. The texture is soft and not too foamy, which is perfect for toddlers who are still learning how to brush. The strawberry and blueberry flavors are mild and pleasant — my son actually enjoys brushing now! The smell is light and natural, not overpowering or artificial. Another big plus is that it’s safe if swallowed, which gives me peace of mind. The color looks clean and appealing, not too bright or unnatural, which I really appreciate for a kids product. The packaging is convenient and easy to squeeze, and one tube lasts a long time. We will definitely keep buying this toothpaste and recommend it to other parents.
O**A
Great toddler toothpaste
I really like this toothpaste for my toddler. It doesn’t have fluoride, so it’s safe to swallow — which is important because my toddler basically eats the toothpaste every time. The flavors are really nice too. We’ve already tried four of them, and my toddler loves each one. Great option if you want something safe and kid-friendly.
M**A
great fluoride free option for toddlers
my son really enjoys brushing his teeth ever since his first ones came in around 12 months. he doesn’t know how to spit so i opted for fluoride free until he can do so. he liked the flavors and it’s really easy to use. you only need about the size of a grain of rice. these two tubes will last me a long time! his first dentist visit the dentist said his teeth were nice and clean. this is the only product i’ve used on his teeth other than simply wiping them with a warm wet rag. he doesn’t seem to have any sensitive or texture issue with this toothpaste.
T**S
Love This toothpaste!!
We really love Jack and Jill Natural Toothpaste! My little boy actually enjoys brushing with it because of the mild, pleasant flavor—he refuses fluoride toothpastes because he can taste it. I also appreciate that it’s free of artificial colors, so no worrying about dyes. It is a little pricey, but for a toothpaste that he actually likes and that’s natural and consistently good quality, it’s totally worth it.
E**H
Great natural toothpaste for kids, but too small for the price
I bought this toothpaste for my daughters, and they really liked the taste! It keeps their teeth clean and fresh, and I appreciate that it’s a natural product without fluoride. However, I’m giving it 4 stars because the tube is quite small it runs out quickly after just a few uses. For the price, I think it should come with a bit more product. Other than that, it’s great quality and perfect for kids!
P**S
Finally a Fluoride-Free Toothpaste Kids Love
This is the only toothpaste our kids use now. We love that it’s fluoride-free, so we don’t have to worry if it’s swallowed. We tried many other fluoride-free options before finding this one, and none of them worked for our kids due to the flavor, texture, or both. The fun flavor options actually taste good to them and make brushing their teeth exciting. They even love choosing the flavors for orders. Highly recommend!
U**3
Love this stuff! Love the xylitol
I love this toothpaste, I love that it has xylitol and that's a natural bacteria killer. We have a 2-year-old that will use more than needed when brushing their teeth so this helps me feel better that they're getting good stuff in their system regardless
Trustpilot
1 month ago
2 months ago