The new Downy Fabric Softener Concentrate has 3x the power of a regular fabric softener in just one cap. The liquid fabric conditioner protects your clothes from stretching, fading, and fuzz and offers you longer-lasting freshness, superior softness, and easy ironing. You can enjoy the refreshing valley dew scent on your clothes and laundry for a longer time, and the soothing superior soft feel of your clothes. Our new Downy Valley Dew Softener fights static and reduces more wrinkles than using detergent alone in the wash, turning ironing into an easier task.