Discover the new permanent hair color formula from koleston supreme! Achieve 100 percent grey hair coverage and a long lasting hair color. The new wella koleston supreme formula fights the 7 signs of damaged hair and gives a 100 percent Intense, Moisturized & Luminous Colour. Our anti-damage technology with luxurious oil colour cream provides moisture at every step, so that the hair remains luminous, moisturized, soft, smooth, strong, manageable, and vibrant. Our Oil-Infused Elixir quenches each strand with deep moisture and restores the hair fibre for healthy-looking and stronger hair. After 2 weeks, our Color Reactivator will boost your color's luminosity and bring back your intense hair color result.