💜 Unleash Your Inner Plum Perfection! Support a brand committed to sustainability. Enjoy a seamless at-home coloring experience. Protect and restore with advanced plex technology. Perfect for every hair type and color. Elevate your style with vibrant plum hues! Vegan & Cruelty-Free Mess-Free Application Plex Anti-Breakage Tech Smart Beauty Plum Hair Dye offers a permanent, vibrant color transformation for light to mid-dark brown hair. Infused with Plex Anti-Breakage Technology, this vegan and PPD-free formula ensures hair health while delivering a mess-free application. Ideal for all hair types, this cruelty-free product is crafted by a family-owned British business dedicated to ethical practices and minimal environmental impact.